Our Team

Tim received his bachelor’s degree in business administration from Calvin University in 1988.  After completing an internship with New York Life in the Spring of 1988, he accepted a full-time position.  In his 35 years of experience in the Financial Services Industry many changes have taken place, however the personal relationships built over that time have endured.  He works primarily with clients close to or already retired.  Listening, developing, and implementing strategies to ensure a successful retirement remains a primary focus.  Tim’s continual growth in knowledge and learning has also been a driving force in a successful career. He has received his Chartered Life Underwriter (CLU^®) and Chartered Financial Counselor (ChFC^®) designations from the American College, placing him among the most highly educated in the industry.  He also has been recognized as a Life and Qualifying member of the industry Million Dollar Roundtable (MDRT)* and among New York Life’s lifetime qualifying Council Members** (2022-2024).  His time and personal dedication to his clients, their businesses, and their families continues to be the driving force in the business.

Having his daughter, Paige VanVliet, as a partner in his business, has allowed him both additional support as well as energy to remain active and passionate about his business. With well over 100 years of collective family experience, Gen 3 Financial has the knowledge, experience, and commitment to meeting the needs of the clients they serve.

Tim has been married to his wife Jane for over 36 years, they have been blessed with 3 married children and 7 beautiful grandchildren.  In his spare time Tim enjoys traveling, spending time on the water in the summer and time away at their condominium in South Carolina.  He and his wife attend Hillcrest Christian Reformed Church in Hudsonville, MI where he has and continues to serve in different capacities. 

*MDRT is recognized throughout the industry as the standard of excellence in life insurance sales performance.

**Awarded by New York Life Insurance Company for outstanding sales achievements. Council is an annual company recognition program based on agent production from July 1- June 30.

Paige received her Bachelors of Business Administration from Grand Valley State with degrees in Finance and Marketing.  She began her career with New York Life back in 2012 through a college internship and continued full-time after graduation. She spent almost 5 years working closely alongside her dad and grandfather Tim Vrieland & Curtis Vrieland learning the business and building her own practice.

In 2016 she stepped away to work on rounding out her small business experience where she spent time working in both construction as well as manufacturing. She rejoined the New York Life Team in 2021.

Paige is passionate about supporting her clients using a holistic planning approach.  She works very closely with the Small Business Community as well as Retirement Planning. She also is a Qualifier of the Million Dollar Round Table (MDRT)*.Additionally, Paige has specialized knowledge related to Retirement Health Planning.

Paige has been married to Teddy, her husband of 10 years and currently resides in Zeeland, Michigan. They have two small children as well as 3 large dogs. Paige loves exercise, live music, travel, cooking and simply spending time with her family.

Tara has been part of the team since 2023. She previously attended Grand Valley State University for Finance. Tara assists with office organization, preparation for client appointments and any service needs for our clients. Additionally, she has years of experience as a business owner and provides exceptional support and insight with helping our clients plan for their financial future.

Tara has been married to her husband Jeff for 10 years. They reside in Byron Center and have three children. Tara enjoys scrapbooking, cooking, camping and spending time with family and friends.